Honest Logos

Viktor Hertz, a Swedish designer has come up with a series of "Honest Logos". The idea being that they reveal the actual content of the company, what they really should be called. I have posted three below but you can see more here and some other example of Viktor's work here.

Related articles

• Honest Logos (cartoonsmartblog.wordpress.com)
• Honest Logos by Viktor Hertz (boredpanda.com)
• If Logos Were Honest, They'd Be Exactly Like This (gizmodo.com.au)