Tuesday, 22 June 2010

ALT 1977

Californian designer Alex Varanese seems to be a man after my own heart. Clearly a geek but with a great sense of nostalgia for a simpler time. This is perfectly illustrated by his ALT 1977 project, where he takes modern 21st century products and redesigns them so they fit in to the 1970's. He then created a set of print ads to market them. As he explains himself...

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters.

I have reproduced a couple here (click to enlarge) but see the full set here and Alex's other projects here.


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